Books, Writing and Social Media

Tales of a Coffeeblogger

Crows and Social Proof: How Early Adopters Build the Web

by Terry Heath

Last week I hung a bird feeder in my backyard, but didn’t realize there would be a social media lesson involved.

The first parallel might be obvious. I hung the bird feeder up and hoped a few birds would come, much like we might build a blog or another website and hope for a few visitors. Unfortunately I didn’t know of any social media sites where I could let the birds know about the feeder, so all I could do is wait.

For a few days nothing happened. No birds. I started to wonder if it was a bad idea, a waste of time. Or perhaps I should have hung it in the front yard where I had already seen birds hang out. But my cat hangs out in the front yard and rarely enters the fence to the back (where the dogs are), so the back yard seemed safer for the birds.

Eventually a few birds did show up. Crows. They were not exactly the cute little birds I imagined fluttering joyously around my back yard but they were visitors nonetheless. The next day I noticed a couple robins, and yesterday there were two finches. Now the bird feeder is a resounding success.

But I noticed a Social Media truth in the process: the crows were first to show up.

A Prejudice Against Crows

I’ve always thought crows were attractive with their shiney black feathers, but I remember my mom shooing them away from her bird feeder when I was a child. To my mom, crows were the criminals of the bird world. They ate trash and ransacked the nests of smaller birds. Crows were scavengers, the lower class birds.

An online friend recently sent an invitation to a new social media site. The site is still in beta, so membership is by invitation only. The site looks promising although it’s still small. But I remember thinking to myself as I registered, “I wonder how long before the Internet Marketers come?”

Internet Marketers are one type of crow in the online world. Marketers are among the first to arrive when someone hangs up a new “birdhouse” because they’re constantly on the prowl for something new. They are the early adopters, but the online world often views them as lower class birds.

Crows Are the Early Adopters

A few years ago I received an email from Seth Godin inviting me to sign up for a new site called “Squidoo” where I could create something called a “lens”. I didn’t consider myself an Internet Marketer, and I’m not sure how I got on that email list, but I remember he told me I was an “early adopter”. I liked the sound of that and was flattered by the title. I did sign up and fiddle with the site but never finished building one of those “lenses”.

I guess I didn’t really see any need. However, the crows saw the need; they saw what was in it for them and helped make Squidoo into what it is today.

The same thing happened when Blogger was new. I signed up and built a blog, but abandoned it soon after because I didn’t have a need for it. I also built countless blogs on the Movable Type platform and a few on the old WordPress 1.5, but only because I enjoyed tinkering. However, marketers saw the potential of blogging and were a major force behind its development as a publishing platform.

A few months ago the Internet was buzzing about Google’s version of Wikipedia which would allow monetization by the author of each entry. I mentioned it on an Internet Marketing forum and I could imagine those particular crows drooling. A part of me wanted to shoo them away from this new bird feeder, however I knew it would be inevitable and the crows would come.

But without the crows clearing a path, how long before the finches would decide it was safe? The finches are cute but often it’s the crows who pave the way.

Crows provide social proof the place is worth a finch’s time.

How Green Is Your Blog? Green Marketing and the Internet

by Terry Heath

It all started with an email from DreamHost. That domain name I got along with a years’ subscription to their hosting plan was about to expire, and I had to decide if I wanted to keep it. Along the same lines I also had to decide if I wanted to keep that hosting plan, the one I hadn’t really been using.

I never really had a problem with DreamHost, although some of my sites seemed slower there. But since I upgraded to WordPress 2.5 I had been having problems with editing posts, and a little research showed it was a host problem. So I headed over to DreamHost and found I didn’t get the same errors on a dummy WP 2.5 installation. Maybe it was time to give DreamHost another shot.

Then I remembered one of the original things that had attracted me to DreamHost, the fact they are striving to be a “Green” company and reduce their carbon impact. Seems they figured out running their company generated the same amount of carbon dioxide as 545 average-sized homes, and they decided to do something about it.

Green is a Popular Color

Although Kermit the Frog may have told us “It’s not easy bein’ green”, the staggering number of products today marketing themselves as “environmentally conscious might lead you to think otherwise.

Since The American Marketing Association’s workshop on “Ecological Marketing” in 1975, and the public’s adoption of the term “Green Marketing” in the late 1980s, the number of green products offered has skyrocketed. For example, the Energy Star label appears on home products from 11,000 companies.

It’s becoming easier to make your home “green” (and we’re not talking about paint here), and the products to help you do that have vastly improved since the early 1970s when “natural” laundry soap left your clothes dingy and water-conserving shower heads sputtered. Now compact fluorescent lightbulbs don’t flicker and hybrid cars don’t need to be pushed up steep hills.

How Green Are You?

The London-based market research firm, Mintel International Group, tells us around 12% of Americans are “True Greens” and 68% could be classified as “Light Greens”. But at the same time, Roper-Starch’s annual Green Gauge Report indicates 42% of consumers believe environmental products don’t work as well as mainstream products.

Nevertheless, the drive toward a sustainable future and the growing global concern over climate change is making consumers more and more environmentally conscious, and Mintel Research Director David Lockwood says, “All the corporate executives that we talk to are extremely convinced that being able to make some sort of strong case about the environment is going to work down to their bottom line.”

How Green is Green?

In spite of a growing interest among consumers and the increase of available quality products (corn-based disposable drinking cups, anyone?), a lack of controls in Green Industry leaves consumers skeptical as marketers run amuck. For many, the question “How green is Green?” remains unanswered. No universal standard must be met before a product can call itself green.

How Green is the Web?

I had always thought of my involvement in SEO, Internet Marketing, and Social Media as fairly green activities. I knew I wasn’t burning fuel to go to work, except maybe a disproportionate amount of coffee, but I hadn’t thought about the companies who host my websites and run the services I use.

While activities on the web don’t consume much in themselves, what are the tradeoffs? I’ve heard Google offers its employees a $5000 incentive to purchase hybrid cars, but how many gallons of gas does it take to get all their people to work and back home each day? What resources do companies like Microsoft and Apple consume? And of course, what is the carbon footprint of the hosting companies where the Internet lives?

A lack of understanding and regulation leaves too many grey areas in the production of environmentally-conscious products, and until the shades of grey are removed Kermit the Frog will still be right.

It really isn’t easy being Green, but I decided to stick with DreamHost. At least it’s a start.

Going to Meet the Author: The Lynching of James Baldwin

by Terry Heath

StoriesOn one hand, James Baldwin’s short story “Going to Meet the Man” seems fairly straight forward. A deputy sheriff in the changing south remembers his family taking him to the lynching of a black man with the same air of excitement someone might experience on a family picnic. The details are both gruesome and disturbing, but there doesn’t seem to be any hidden message, at least at first glance. However, by reading a little deeper possibilities open and Baldwin’s tale of dying Old South sensibilities takes on another layer of meaning. While “Going to Meet the Man” clearly repeats themes speckled throughout the bulk of Baldwin’s writing output, one small detail of the narrative could hint at a more obscure message, a three-cushion shot such as Hemingway described.

Before the black man is brutally disfigured we are given his description through the eyes of the story’s main character, Jesse, as a child:

He saw the forehead, flat and high, with a kind of arrow of hair in the center, like he had, like his father had; they called it a widow’s peak; and the mangled eye brows, the wide nose, the closed eyes, and the glinting eye lashes and the hanging lips, all streaming with blood and sweat.

A widow’s peak had also been a prominent feature of the main character in Baldwin’s earlier work, “Go Tell It on the Mountain”. It is mentioned when the young protagonist John Grimes studies his face in a mirror:

His father had always said that his face was the face of Satan - and was there not something - in the lift of the eyebrow, in the way his rough hair formed a V on his brow - that bore witness to his father’s words?

From what Baldwin reveals of himself in his autobiographical essays, we know this passage is not far from a self portrait. Further, we see a widow’s peak in photographs of Baldwin, so we know it was one of his own physical traits.

From his short novel “Go Tell It on the Mountain” forward, Baldwin’s writing dealt almost exclusively with racial or sexual oppression, speaking with power because it stemmed from lived experiences in Baldwin’s own alienation. As “Go Tell It on the Mountain” dealt with the semi-autobiographical plights of the Harlem black, “Giovanni’s Room”, published in 1956 dealt with semi-autobiographical plights of the homosexual white. In reference to the latter, Baldwin once stated, “That was something I had to do; I had to work through it.”

In light of Baldwin’s tendency to include autobiographical elements in his work, a question is raised. Could this reference to a widow’s peak in “Going to Meet the Man” indicate a connection between the black man who is lynched and Baldwin himself? Is Baldwin making an autobiographic statement, and if so, to what end? Is this a purely self-centered statement or might it be interpreted with a more universal view?

The first section of “Going to Meet the Man” introduces Jesse, a small town deputy sheriff in a changing South. Because of the changes taking place, he finds himself both impotent and unable to sleep. Earlier that day Jesse had brutalized a black man in the jail, the “ring leader” for a group of black protesters. Before falling unconscious, the black man reminded Jesse of an incident years before when as a boy he had defied him for showing disrespect for his grandmother. This memory fuels Jesse’s unrest and paranoia because although he believes he and his fellow whites are soldiers “out-numbered, fighting to save the civilized world,” but ultimately he knows they cannot succeed because they have become “accomplices in a crime.”

Jesse recalls one of the spirituals the black protestors had sung. It came “flying up at him” from “out of the darkness . . . out of nowhere.” The song triggers the memory of a pivotal event in Jesse’s life, and this story begins with another evening when he cannot sleep. Jesse’s parents had told him they were going on a family picnic, but what he actually witnesses is the mutilation, castration, and burning of a black man accused of raping a white woman. A festive feeling is in the air and Jesse notes a strange beauty on his mother’s face. He experiences the greatest joy of his life and a deep love for his father who “carried him through a mighty test, had revealed to him a great secret which would be the key to his life forever.”

Jesse is changed by this sadistic memory and “his nature again returned to him”. His manhood and sexual potency seem linked to brutality and symbolically Jesse becomes the “nigger” raping his own wife, “Come on, sugar, I’m going to do you like a nigger, just like a nigger, come on, sugar, and love me just like you’d love a nigger.” He labors over his wife until the morning when he hears a vehicle coming up the driveway, possibly a call back to reality and a moment when Jesse may have become more aware of his own guilt.

Beyond the inclusion of Baldwin’s distinctive widow’s peak, elements of the story do seem to support Baldwin could have, consciously or unconsciously, placed himself within the narrative as the black man who was lynched. On a symbolic level, Baldwin himself had been mutilated, castrated, and burned. Although Baldwin’s mutilation had not been literal, he had been verbally mutilated his entire life. Baldwin was not physically castrated, but because of his homosexuality he had difficulty expressing himself fully as a sexual being. He was not burned like the black man in his story, but Baldwin’s sexuality did force him to live in shadows, darker than he would have normally been if he had merely been black.

Baldwin’s father was a strict lay preacher who not only expressed his disdain for whites but abused his son both emotionally and physically. This symbolic mutilation followed Baldwin throughout his life and formed the inspiration for the young John Grimes in “Go Tell It on the Mountain”.

In the eye there was a light that was not the light of Heaven, and the mouth trembled, lustful and lewd, to drink deep of the wines of Hell. He stared at his face as though it were, as indeed it soon appeared to be, the face of a stranger, a stranger who held secrets that John could never know. And, having thought of it as a stranger might, and tried to discover what other people saw. But he saw only details; two great eyes, and a broad, low forehead, and the triangle of his nose, and his enormous mouth, and the barely perceptible cleft in his chin, which was, his father said, the mark of the devil’s little finger. These details did not help him, for the principle of their unity was undiscoverable, and he could not tell what he most passionately desired to know: whether his face was ugly or not.

Along with this character, Baldwin himself dreamed of being “beautiful, tall and popular,” someone who could become a poet or a college president or even a famous movie star.

In “The Devil Finds Work” Baldwin recalls, “My father said, during all the years I lived with him, that I was the ugliest boy he had ever seen, and I had absolutely no reason to doubt him.” The depth of his low self image is apparent in his attempt to come to grips with his father’s criticism of Baldwin (and his mother) in this passage from “The Devil Finds Work”:

So, here, now, was Bette Davis, on that Saturday afternoon, in close-up, over a champagne glass, pop-eyes popping. I was astounded. I had caught my father, not in a lie, but in an infirmity. For, here, before me, after all, was a movie star: white: and if she was white and a movie star, she was rich: and she was ugly. I felt exactly the same way I felt, just before this moment, or just after, when I was in the street, playing, and I saw an old, very black, and very drunk woman stumbling up the sidewalk, and I ran upstairs to make my mother come to the window and see what I had found: You see? You see? She’s uglier than you, Mama! She’s uglier than me!

Consistent with universal elements of Baldwin’s work, in his mind this symbolic physical mutilation extended beyond himself to include all blacks. In “James Baldwin’s God: Sex, Hope, and Crisis in Black Holiness Culture”, Clarence Hardy observes:

Ugliness does not simply describe a lack of attractiveness; in the context of Baldwin’s life, ugliness is linked with a blackness that circumscribes and restricts the life chances of those who labor within its concealment and are unable to give or accept love.

In “Going to Meet the Man” the lynched man was literally castrated. In real life, the difficulties surrounding Baldwin’s homosexuality in a sense left him symbolically castrated. Several of Baldwin’s major works involve a character who must resolve issues related to his homosexuality. John in “Go Tell It on the Mountain” has sexual feelings for Elisha which are in conflict with his involvement in religion. In “Giovanni’s Room” David cannot resolve his concerns over public opinion about his masculinity with his own homosexual feelings. The relationship between Rufus and Eric in “Another Country” was doomed by Rufus’ inability to accept his feelings for another man. Although all three of these examples are also related to self-acceptance, an extension of Baldwin’s problems with self image based on the symbolic physical mutilation previously mentioned, each character is unable to fully realize themselves as a sexual being because of outside constraints, both real and perceived. Each character’s inability to accept their true sexual identity left them emasculated.

In his study of gay self-representation in fiction, David Bergman argues Baldwin carefully portrays all potentially gay main characters as bisexual. They are never depicted as “‘faggots’, by which Baldwin means exclusively and effeminately homosexual.” This line of separation seems to echo Baldwin’s own similar struggles. Baldwin finds it difficult to represent his characters as fully homosexual, much as he struggled with labeling himself as such.

Once the black man had been castrated, “the crowd rushed forward, tearing at the body with their hands, with knives, with rocks, with stones, howling and cursing.” Once the man had been castrated, his sexuality being cut away, he became something which could be consumed by the general population. He had already been a spectacle, but remained unapproachable because his sexuality made him a complete being. In a similar fashion, the emasculation of Baldwin was necessary before the general public could approach his other parts.

African male homosexuals have been shadowy figures in American Literature; they have been present, but not always seen or acknowledged. Melvin Dixon and Kendall Thomas argue the James Baldwin remembered and canonized by some is a man stripped of his homosexuality. Baldwin expressed his thoughts on homosexuality and race in a 1986 interview with Richard Goldstein of the Village Voice (published in James Baldwin: The Legacy, edited by Quincy Troupe, 1989):

A black gay person who is a sexual conundrum to society is already, long before the question of sexuality comes into it, menaced and marked because he’s black or she’s black. The sexual question comes after the question of color; it’s simply one more aspect of the danger in which all black people live.

Because the character had already been born black, the process of burning would not have been necessary to change his skin color. The burning is something which was done to him, and therefore might represent some other process. Perhaps the process of burning the lynched man could represent the gay black man’s relegation to the shadows. Through fire, Baldwin is refined and made presentable; his sins are left in the dark corners and do not need to be faced.

While the man in the story is being burned because he has been accused of raping a white woman, this is only an accusation and its heterosexual implications, if we accept the lynched black man represents Baldwin, could represent how some readers would like to impose a “normal” sexual orientation upon writers they admire, possibly in an attempt to ignore and make homosexuality a non-issue.

Baldwin’s own feelings about sexual relations between a black man and a white woman, and between two men, might have been characterized by Leo in “Tell Me How Long the Train’s Been Gone”. Leo recalls these possibilities, sex with a white woman and sex with a man, as the two forbidden desires of his life. If this story followed Baldwin’s tendency to inject his own views and feelings into those of his characters, Leo’s feelings might reveal the author viewed these desires and actions as taboo.

Burning is the final part the lynching sequence in “Going to Meet the Man”. The things which had not been addressed by the crowd’s mutilation were “taken care of by the fire”. In a parallel manner, that which the public could not otherwise contain enough to face through symbolic mutilation and castration of Baldwin could be made dark and thereby relegated to the secrecy and anonyminity of the shadows. In the story Jesse recalls, “The head was caved in, one eye was torn out, one ear was hanging. But one had to look carefully to realize this, for it was, now, merely, a black charred object in the black, charred ground.”

James Baldwin, once sanitized and repackaged for the masses, is left merely an object, an author without an unpleasant human reality attached. But upon looking more closely, we can see how this view leaves the reality of Baldwin twisted and mangled.

If the lynched black man does represent Baldwin, what role does Jesse play in the story’s symbolism? The role of the crowd seems obvious enough, they are the masses who read, criticize, and ultimately seek to categorize Baldwin. But could Jesse serve some role other than a part of the crowd?

While Jesse seemed to feel a loss associated with the fading Old South, where blacks were relegated to a lower, almost non-human class, he also seemed to feel some guilt over his participation as an accomplice in “the crime”. Both in his abuse of the black protestor and his observation of the lynching, Jesse recalled a moment of looking into each victim’s eyes. Ultimately, we may believe Jesse will never feel fully justified for his role in both these crimes and will be required to live with or oppress this feeling of guilt for the rest of his life.

In a similar manner, members of the white culture today must deal with their participation in crimes perpetuated against blacks in the past. Whether they were direct participants or merely onlookers, feelings of guilt will be present. Each person might have different methods of dealing with these feelings. Like Jesse, we can attempt to suppress these feelings, or we may choose to perpetuate these crimes directly through our own actions. Therefore, Jesse could be said to represent the individual, the member of the crowd. He may or may not have been the one perpetuating the crime, but he will still have to deal with it on a personal level, one way or another.

Regardless of Baldwin’s conscious intentions in writing “Going to Meet the Man”, which we do not find clearly explained by Baldwin himself within his published works or personal interviews, the piece can easily lend itself to a broad interpretation as Baldwin’s own commentary on his life and times. Accepted interpretations of Baldwin’s other works show the personal revelation he often infused into his writing. We know enough of Baldwin’s life to see he was clearly abused as a child, made to feel worthless, and these actions brought on a struggle with self acceptance and identity which followed and plagued Baldwin throughout his life. We know through direct self revelation that Baldwin lived and struggled with living a gay lifestyle. We also know through history both blacks and gays were generally unaccepted and persecuted by the largely white American culture.

Baldwin placed himself and his experiences inside his stories to lend depth and truth to his writing. However, it is important to note Baldwin did not ultimately see himself or his characters as victims. If Baldwin did intend the lynched man in “Going to Meet the Man” to represent himself, it would be important to remember the larger message of hope and healing which is central to Baldwin’s corpus of writing. We have to remember the great amount of sympathy he conveys for all the marginalized, not limited to blacks or gays.

In “Critical Theory Today” Lois Tyson points out the difficulties of interpreting a piece as though the author is projecting his unconscious desires, fears, wounds, or unresolved conflicts onto a story’s characters, setting, and events.

Psychoanalyzing an author in this manner is a difficult undertaking, and our analysis must be carefully derived by examining the author’s entire corpus as well as letters, diaries, and any other biographical material available.

Clearly an isolated piece is bound to present an incomplete picture, but it doesn’t necessarily follow psychological information cannot be found within a single work; especially since the same themes occur in Baldwin’s other pieces.

Noting the political and social agendas of Baldwin’s other works, it does not require a large leap of faith to assume Baldwin had some personal agenda behind the writing of “Going to Meet the Man.” But even if such an assumption were proved to be false, and it could be solidly refuted that Baldwin could not have had some subconscious intention for writing the story, one which served his own private internal struggles, nevertheless this story would still serve as an adequate framework for outlining an examination for lifelong struggles Baldwin faced as a black, gay man and a writer, as well as the struggles faced by others who struggled with labels of a similar kind.

Self Contempt in James Baldwin’s Novel “Giovanni’s Room”

by Terry Heath

Giovanni's RoomJames Baldwin’s “Giovanni’s Room” is a poignant take on self contempt and personal deception. David is a young man who not only attempts to deceive himself, but deceives others along the way. In today’s world of trite pop psychology we tend to focus on the harm we cause ourselves through self-deception, but Baldwin’s story points out the pain and suffering our attempts at self deception can inflict on those around us.

Sometimes we inflict pain upon those unfortunate enough to love us when they reveal or reflect traits we cannot accept in ourselves. David is a young man who cannot accept his own homosexual tendencies. As a teenager he establishes a pattern which will follow him into adulthood. He makes love to a boy, then projects his self contempt onto that boy by bullying and degrading him. Years later, David meets a man named Giovanni but cannot accept the love which develops between them. He leaves Giovanni without explanation, and ignores what they have been to each other until he becomes ridden with guilt over Giovanni’s execution, which might have been avoided if David had been less selfish.

I’ve heard it said shy people are among the most vain; they refuse to come out of their shells because they might do something to reveal an imperfection. The shy person feels superior and is unwilling to risk a situation which might break that image. In Baldwin’s story, David is unwilling to risk what people might think of him if he came out of his shell and was labeled as a homosexual. He refers to the acts he performs with other men as degradation of the body, and we get the idea he also means degradation of the mind and soul. David mocks and calls older gay men “fairies”. He describes them as disgusting, although he is willing to exchange a sexual favor (or the promise of one) for an occasional handout. It seems likely, part of David’s inability to accept his own homosexuality is the threat he will one day appear as “ridiculous” as these old gay men.

Just as David is willing to take advantage of the old gays he calls “friends”, he is also willing to satisfy his own urges at the expense of younger and more beautiful men. Although highly aware of onlookers, and defensive about what this audience might be thinking, he allows himself to be seduced by Giovanni. I suppose if you’re all about image, it would be somewhat easier to be with a handsome man, one you could wear on your arm like a prize, than an aging and effeminate man. But it is just a continuation of the pattern he started with the young boy years before.

It is difficult to find much sympathy for David. Baldwin attempts to gain our empathy for David with deep inner struggle. At one point David admits, if only to himself, that he believes he was truly in love with Giovanni, but his actions don’t back that up. David’s struggles are only about the way things effect him personally. He leaves a trail of bodies in his wake but never goes back to ask forgiveness or to make amends. His affair with a girl named Sue only leaves her feeling used, the relationship with his fiancee Hedda only leaves her disillusioned and hurt, but the relationship with Giovanni ultimately leads to that boy’s downfall and execution.

While it’s true David is dealing with an identity issue steeped in taboo, and one which has been difficult for many men to face, my heart went out more for those he hurt along the way. Nevertheless, Baldwin did paint a convincing picture of a struggle many face or repress when it comes to accepting themselves. David’s disdain for himself caused him to create pain in the lives of all those unfortunate enough to have loved him.

Fitzgerald’s The Great Gatsby and Northrop Frye’s Theory of Myths

by Terry Heath

Northrop Frye’s “theory of myths” refers to a system of patterns which mankind has used to realize the narratives of his stories and literature. Frye asserts human beings realize basic narrative in two fundamental ways; representations of the real world and representations of an ideal or fantasy world. Frye calls the two fundamental narratives the “mythos of summer” and the “mythos of winter”. Summer is a time of heroes and adventure, and winter is a time where life’s complexities are faced. But in spite of the convenience a system could afford our attempts to categorize the written works of mankind, real life isn’t always so easily defined. It would follow naturally then, literature which reflects life in its fullness might not fit neatly within Frye’s two basic theoretical categories. Great literature echoes real life in its tendency to defy simplified explanation. So because Frye realized life’s tendency to travel between times of summer and winter, he also introduced two times of transition: “the mythos of autumn” and “the mythos of spring”.

[Read more]

Indeterminacy in F. Scott Fitzgerald’s The Great Gatsby

by Terry Heath

Although the Jazz Age in America came on the scene with a bit of a strut in its stride, taking bold steps forward into a whole new era, the same bold steps brought an air of uncertainty; new territory, previously uncharted, could bring its own dangers. F. Scott Fitzgerald’s “The Great Gatsby” echoed that underlying fear, either consciously or unconsciously, creating an air of indeterminacy which left the potential result open for interpretation.

Just as indeterminacy leaves gaps in the text, or possibly the discovery of these gaps is what fosters the uncertain feelings, the era of Fitzgerald’s novel was a time where gaps were par for the course. Where were relationships headed, and what would happen to our old family values? What would happen when the idle poor became the idle rich and fortunes could be made with a few telephone calls? The very foundation of American society seemed up for debate. In a time where the buzz word meant freedom, where would the journey take us and what would we leave behind?

Fitzgerald’s “The Great Gatsby” promises a story of riches and intrigue; who is this Jay Gatsby and where did he come from? Soon we begin to expect a love story; will Daisy fling off the oppressive life she has chosen and return to the arms of her one true love? These are stories we are comfortable with, stories that lead us where we expect to be lead. But soon an uneasiness begins to shadow the rest of the story. We begin to wonder who is good and who isn’t. If their story is to be so simple, why are these characters so complex? Are things going to turn out the way we expect in the end.

One image of indeterminacy in Gatsby is the dusty part of town called home by Tom Buchanan mistress, Myrtle. The place is covered in gray dust, and underneath that dust is a complex triangle between Myrtle, her husband George, and Tom. We wonder what the dust means. Is it some oppressive layer Myrtle will fling off in the raptures of her affair with Tom? Or is it the dust that settles on something that’s already dead, like the layer of gray dust in an old abandoned house or ghost town? Does the layer of dust foreshadow its throwing off, or does it foreshadow the approaching death and the abandonment of dreams to follow?

Early in the novel Gatsby holds one of his large parties with what seems like hundreds of guests, largely uninvited. It is a banquet, much like we often call life a banquet. But nobody really seems to know what it’s all about or why they are there, or even who the host really might be. Many at the party drink too much, laugh too loud, and care about the entire thing a bit too little. When the party disbands one of the drivers lose a wheel and a big fuss is created until the entire incident is laughed off as some form of a joke. When we see where Fitzgerald ultimately leads his characters by the end of the story, it’s easy to wonder if this party scene isn’t a parallel to the world and life. Is the whole thing a big party where we take things for granted and ultimately laugh the whole thing off as a joke? Are we uninvited guests at a party where nobody really knows the host? Is Gatsby God?

Indeterminacy isn’t the “what” of the story’s events, it may not even be the “why”. When thinking of indeterminacy in the context of Reader Response Criticism, it could be thought of as one of the many possible meanings of the text. But when introduced into a novel as full of contradictions and unanswered questions as Fitzgerald’s “The Great Gatsby”, indeterminacy becomes the element which makes the story echo real life. We are left to wonder not only what the text could have meant, but what life itself is all about.

A Marxist Critique of Fitzgerald’s The Great Gatsby

by Terry Heath

When we feel we have nothing out of the ordinary, when everything we have is viewed in our society as a commodity, we raise the bar of our expectations and want something more. But even then, it isn’t enough to merely have it. We want to have it and rub it in the face of those around us at the same time. We buy our furs, our fancy cars, and our large houses telling ourselves it is because we need them, they are a commodity, but in reality it is all for show. Fitzgerald approached the idea of conspicuous consumption in his novel “The Great Gatsby”; it wasn’t enough to live in the richest part of the richest city in the richest country of the entire world, but his characters had to “look” the part as well.

[Read more]

A Psychoanalytic Criticism of F. Scott Fitzgerald’s The Great Gatsby

by Terry Heath

Although psychoanalytic criticism believes we are each born with a clean slate, soon that slate is cluttered with images. Even before we have words to label them, we begin working to sort this clutter and make sense of the world around us. If a thing is suitable we keep it or forget it, but if a thing causes us pain, shame, or any number of negative responses, instead of forgetting it we repress it into our subconscious where it festers and poisons our waking thoughts and actions. As Fitzgerald puts it, “So we beat on, boats against the current, borne back ceaselessly into the past.”

Much of our conscious present is made of dealing with the suppressed and unconscious images of our past. In life this battle with the past can feel like we’re paddling upstream, and in Fitzgerald’s “The Great Gatsby” each character fights the current in their own unique manner. Jay Gatsby, subject of the book’s title, was “borne back ceaselessly into the past” by fighting the repression associated with it. Having been raised in a lower class family, he spent his adulthood attempting to establish himself among the “upper” classes. However, his true desires may not have been purely social or economic.

In our pre-verbal period of infancy we experience a life of fantasy, an illusion, but it is shattered when we find things around us have an order and we begin to realize our place within that order. We learn our mother is separate from us and does not feel what we feel. We cannot control her with our minds and she does not feel pain when we inflict it upon ourselves. Further, we find she does not belong to us but in fact belongs to our father. We may spend the rest of our lives trying to replace the hole this leaves in our gut. Gatsby believed he could fill the void by aspiring to win the love of Daisy. She was of another world than ours, yet something which seemed to remind us of the illusions of our infancy. A relationship with Daisy could restore that feeling of complete intimacy we once thought we shared with our mothers. But just as our idea of that relationship with our mother was a fallacy, so is the idea we can be “one” with the woman we believe will replace her.

Daisy herself dealt with her own issues regarding the replacement of that illusory world with a concrete, verbal reality. But in her disappointment she adopted the protective shield of distance from others; she became unwilling to experience intimacy in her current life as a reaction to the painful loss of a perceived intimacy from her infant hood. Instead of allowing herself to draw close to Gatsby, she felt, possibly on a subconscious level, that he wanted too much of her. She perceived his desire for intimacy, and although his desire may have been rooted in the same place as her own needs and desires, her reaction was exactly the opposite.

In the closing lines of “The Great Gatsby”, Fitzgerald summarizes a theme we had revisited often within the novel. We press on, and we may feel as though we are swimming upstream. We never get what we want, even if we don’t truly know what it is we desire. We dip the oars into the water hoping they will drive us into the future, but the very act of dipping in means we dredge up the past. However we try to reach for the green light across the bay, we are still forced to face the darkness inside us, even if that darkness is beyond our reach as well.

An Overview of Structuralist Criticism in Literature

by Terry Heath

The Languages of Criticism and the Sciences of ManA typical American middle class home is built from a few basic ingredients: wood, nails, miscellaneous wires, pipes, and tubing, wrapped in layers of plaster and paint. But a student of Architecture wouldn’t necessarily be interested in how these ingredients are combined to make one single house. Such a student is more likely to study how these ingredients were used in similar houses within one historical period. In a similar manner, a student of Structural criticism would be interested in the basic ingredients of many stories within the same period, and the similar ways in which these ingredients were used.

However, where Structuralist criticism breaks from this comparison is in use of the term “structure”. A Structuralist isn’t interested in literary structures as physical entities, but studies conceptual frameworks used to organize and understand physical entities. The rules of grammar would be one such conceptual framework; this sort of structure exists to organize, classify, and simplify. The Structuralist might also be interested in the field of semiotics, or the study of linguistic and nonlinguistic signs and how they operate symbolically to convey a message.

It’s easy to see why the relationship between structuralism and the study of literature is important. Since literature is a verbal art based on the manipulation of signs and symbols, structuralism not only seeks to discover a universal meaning to these signs but to understand the framework associated with their meanings. Literature and Structuralism share a common goal; an effective understanding of how these signs and symbols are and can be used.

Four EssaysOne major Structuralist theory about these underlying frameworks is Northrop Frye’s “Theory of Myths”, which seeks to understand and classify the underlying structural principles of Western Literature. Frye refers to four narrative patterns which he believes provide the framework of Western Literature: comedy, tragedy, romance, and irony/satire.

The Death of the Information Product

by Terry Heath

Information Has a Shelf Life

By the time you’ve finished reading it, that ebook you just purchased may be obsolete. The world is changing at the speed of light, and “information” lags constantly behind. Anything committed to print, video, audio, or any other type of media, can only record a thought after it has already happened. For technology to become current, up-to-date, it must shed anything that slows the dissemination of information.

Often, the information contained in an ebook had already changed before the author converted its text file into a .pdf . . . sometimes the information had changed before the ebook author even wrote about it.

Then once the information product has been developed, a process which can take days, weeks, or even months, how long before it hits the market? Does the author take time to create or have created things like:

  • Graphics
  • Sales Copy
  • Joint Ventures
  • Product Launches

These things all take time to create, delaying the flow of information even more. But in today’s information society, the person with the most current information wins. How old was the last piece of information you put into practice?

It is true some information never changes. Concepts do exist which remain true no matter what, connecting the past and the future in a way that makes the information timeless. Reference books and great works of fiction come to mind as examples of timeless media.

But isn’t it easier to flip open a reference book at a certain page than to find the information embedded within an ebook? Or worse yet, isn’t it more common to simply look something up on the internet than try to find it in that old ebook library of yours, the one you paid so much to collect? Information products which confine themselves to a static text file are destined to be forgotten.

No only that, but how many people actually like to read anyway?

Americans Can Read, But Do They?

In his free report called Teaching Sells, top-blogger Brian Clark shares a few statistics.

  • 58% of the US adult population never reads another book after high school
  • 42% of college graduates never read another book
  • 80% of US families did not buy or read a book last year
  • 70% of US adults have not been in a bookstore in the last five years
  • 57% of new books are not read to completion
  • Most readers do not get past page 18 in a book they have purchased

The fact you are reading this information proves you are uncommon because you do read. I would venture to say most people who produce information products read too. So while conveying information through the written word may seem natural to them, and a written format is in fact the most common format information products take, how much of the potential audience for most information products is lost because Americans don’t like to read?

However, the rapid rise of YouTube indicates people watch videos. The rapid growth of podcasting shows people will listen to audio formats. People watch T.V. and go to the movies, they listen to music and play video games, but only a small portion of the population reads.

So What is the Answer?

People want to learn, not necessarily because they like to learn but because of the places knowledge can take them. They want to know how to do the things they believe will make their lives more pleasant, more enjoyable. They want to learn the things that will make money so they can fire their bosses. They want the freedom they believe money will bring them, freedom to travel and enjoy other interests.

The want all these things, but they don’t want to read about how to do them.

The growth of online education, including the extension programs of colleges and universities, shows more people than ever view the internet as a potential classroom. The internet can be a classroom without walls, without schedules, and without some of the expense of traditional education. But the successful online education programs will not send you a zipped folder full of text files, they offer interactive learning environments under the guidance of a trusted mentor.

Even at the college level, people don’t like to read. But if a trusted mentor can guide them through a proven program of interactive learning experiences, more and more people are signing up.

Interactive learning environments are not limited to formal education. The success of Brian Clark’s Teaching Sells or Yaro Starek’s sold-out program called Blog Mastermind are examples where hundreds and hundreds signed up for interactive learning programs, happily paying monthly subscription fees much greater than the cost of an average ebook. The information in these programs changed with the flow of new information, and probably just as importantly, their format allowed the programs to change in response to their customers.

People don’t like to be talked at. People like to exchange ideas, to hear and be heard. Learning environments that respond and change to meet the needs of the customer stand the greatest chance of success.

If It Isn’t Broken, Should You Fix It?

Sure, most of us would love to have the money made by some of history’s greatest information products.

The railroad industry made its industry tycoons rich too. Railroads were the movers and shakers of their time, and the industry made millionaires out of monguls. I would love to have a small fraction of the money made by railroads, but the sad fact is I was born about 100 years too late. Railroad was dethroned by new technologies.

While anyone can still produce an information product, and can probably make enough sales to justify the effort, the ones who can really push information products are those who are already well established in the industry. But some of those information product tycoons will go the ways of the railroad and the dinosaur.

Current trends indicate static information products may not be the most effective means of education. Instead, those who develop interactive learning environments, designed to meet the learning needs of today’s customer, will be tomorrow’s information tycoons.