Power to the Consumer: How Will You Embrace Permission-Based Marketing?
According to MSNBC, in 1967 a thirty-second commercial spot during Super Bowl I was $42,500 on CBS and $37,500 on NBC. By 1987, the spot was going for $600,000, and the asking price for a spot in this years game was a whopping $2.6 million. Do the math and you’ll find that’s a 6100% increase [...]
How Green Is Your Blog? Green Marketing and the Internet
It all started with an email from DreamHost. That domain name I got along with a years’ subscription to their hosting plan was about to expire, and I had to decide if I wanted to keep it. Along the same lines I also had to decide if I wanted to keep that hosting plan, the [...]
Light Still Arriving
After the last child reached for the golden ring and descended from painted wooden horses, after the music stopped playing and the world stopped spinning, the shops closed their doors and the crowds returned home, and Damien Fry waited alone.
A hundred lights swayed in branches overhead where glistening rain slipped past to beat his shoulders [...]
Three Billy Goats and a Media Mogul Troll: Permission-Based Marketing Meets the Old Gatekeepers
Once upon a time there lived three Billy goat brothers. They were considered forward-thinking marketers and each had developed extensive opt-in email lists.
One sunny day the smallest of the three Billy goats set out to market his wares and started crossing a small wooden bridge. When the small goat was half was across, an ugly [...]
Going to Meet the Author: The Lynching of James Baldwin
On one hand, James Baldwin’s short story “Going to Meet the Man” seems fairly straight forward. A deputy sheriff in the changing south remembers his family taking him to the lynching of a black man with the same air of excitement someone might experience on a family picnic. The details are both gruesome and [...]
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- Power to the Consumer: How Will You Embrace Permission-Based Marketing? 5
- How Green Is Your Blog? Green Marketing and the Internet 10
- Three Billy Goats and a Media Mogul Troll: Permission-Based Marketing Meets the Old Gatekeepers 8
- Snow White and the Seven Outsourcing Dwarfs 10
- Goldilocks and the Three Copywriters 17